Planned Parenthood affiliate’s deleted tweet advocates ‘pro-choice’ Disney princess who’s had an abortion

MarketWatch photo illustration/iStockphoto, Everett Collection
Really? That’s your proposal?

One is a strong swimmer. Another hangs out with dwarves. There’s one who “can show you the world.” One with flowing magical hair. Black, Native American, Pacific Islander, Asian, Middle Eastern, etc. — yes, Disney DIS, -1.05% has given us quite a diverse lineup of princesses over the years.

But, in the apparent view of a local Planned Parenthood affiliate in Pennsylvania, the entertainment giant is missing one.

‘We need a Disney princess who’s had an abortion.’

That’s the suggestion, along with a few other ideas for a new princess, made on Twitter TWTR, +1.32% by Planned Parenthood Keystone this week.

The tweet, a misfired attempt at taking part in a trending princess meme, was quickly deleted. Pro tip: That never works.

As anybody with a social-media account should know by now, the internet never forgets. Here’s a widely shared screenshot:

It didn’t take long for the tweet to fail the “ratio test,” which is when replies vastly outnumber “likes.” In other words, it got no love and lots of backlash.

Donald Trump Jr. had his say:

And plenty of others were in approximate agreement:

It took a while, but the president and CEO of Planned Parenthood Keystone eventually chimed in with this statement:

“Today, we joined an ongoing Twitter conversation about the kinds of princesses people want to see in an attempt to make a point about the importance of telling stories that challenge stigma and championing stories that too often don’t get told. Upon reflection, we decided that the seriousness of the point we were trying to make was not appropriate for the subject matter or context, and we removed the tweet.”