Facebook Inc. is curbing the information that it exchanges with companies that collect and sell consumer data for advertisers, as the social-media giant tries to calm an uproar over its handling of personal information.
The measures, part of which Facebook announced late Wednesday, affect a group of so-called data brokers such as Acxiom Corp. and Oracle Corp.’s Oracle Data Cloud, formerly known as DataLogix, that gather shopping and other information on consumers that Facebook for years has incorporated into the ad-targeting...