Shell Companies in India is proud to announce that Delhi Technological University (DTU) Supermileage team won the Off-Track Communications Award 2018 at the just concluded Shell Eco Marathon 2018 in Singapore. A part of the four-day Shell Make the Future annual event that showcases energy innovations for better living for Asia,Shell Eco-marathon Asia 2018 is a competition that challenges student teams to design, build, test and drive ultra-energy-efficient vehicles.
Speaking on the occasion, Nitin Prasad, Chairman, Shell Companies in India said,“We are proud of the nine student teams from India who represented the country at Shell Eco Marathon 2018. DTU Supermileage have done a commendable job of creating awareness and engaging a diverse set of audiences around the need for cleaner and fuel- efficient mobility solutions. I hope talented minds such as these will make India a destination for innovations in, efficient and sustainable transportation solutions.”
Team Supermileage from DTU created an infectious energy around the competition through their personalised and integrated communications reaching the student community, opinion leaders, neighbouring communities across India. They brought to life the story of the team and their efforts to create the car they raced across online and offline channels. They took it a step further by going into neighbouring communities to drive home the Eco-marathon and fuel efficiency story through games and competitions.
The winners of the Shell Eco-marathon ‘urban concept’ go on to participate in the Driver’s World Championship. This year three teams – Semar Urban UGM Indonesia from Universitas Gadjah Mada, ITS Team 2 from Institut Teknologi Sepuluh Nopember and Garuda Uny Eco Team from Universitas Negeri Yogyakarta will be participating at the global DWC event to be held in London later this year.
Speaking about the Drivers’ World Championship Norman Koch, General Manager, Shell Eco-Marathon, said, “The Drivers’ World Championship demands the best in automotive technology and innovation to push the boundaries of energy efficiency. Sharp skills and a sound strategy in handling the vehicle and managing fuel efficiency are imperative in helping the team cross the finish line first. We saw amazing action and excitement today and my accolades goes to all the teams.”