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Cannes Bans Netflix Films From Competition Because The Internet Is Bad (Or Something)

from the get-off-my-lawn dept

Cannes this week declared that the long-running festival would be banning streaming services like Netflix from being able to win the Palme d’Or. That said, festival leaders weren't able to offer a coherent reason why. Festival boss Thierry Fremaux apparently tried to offer something vaguely resembling an explanation to a variety of different news outlets, but wasn't particularly successful. Most of the arguments made by Fremaux to the press had something to do with Netflix being different (gasp) from the traditional film industry production and criticism model:

"The Netflix people loved the red carpet and would like to be present with other films. But they understand that the intransigence of their own model is now the opposite of ours,” Thierry Fremaux said."

The heart of the ban appears to be a fusion of protectionist concerns about how streaming could harm the traditional French film industry and brick-and-mortar theaters (aka: fear of competition). France has a cultural exception law that requires a percentage of all box office, TV and streaming revenues be used to finance homegrown and foreign films. That law also forces a very outdated and obnoxious release window: namely a 36-month delay between theatrical release and streaming availability. Streaming providers' disdain for such artificial and arbitrary restrictions has been ruffling feathers for years.

In other words, this is really just the same old story about people making silly decisions because of fear of something new disrupting legacy business models that may not work as well in the modern era. But because Cannes just can't come out and admit that, we instead got a heavy dose of disdain for the internet in general:

"Fremaux said the while new players like Netflix and Amazon are enabling directors to make big budget films, they are creating “hybrids” that aren’t TV and aren't quite film. “Cinema [still] triumphs everywhere even in this golden age of series,” he said. “The history of cinema and the history of the internet are two different things."

It's 2018 and that's not entirely true anymore but who cares, get off my lawn!

Cannes has previously banned made for TV movies to ensure a certain quality bar in competition. The organization appears to be using that ban to justify banning Netflix, despite the fact that Netflix is now spending billions on producing its in-house, award winning fare. Because many of these films only saw limited runs in theaters (or no run at all) doesn't automatically equate to low quality, and banning streaming services from awards isn't likely to magically save an industry unwilling to evolve.

Of course this disdain for all things new isn't solely a French phenomenon. Stephen Spielberg recently stated that Netflix films shouldn't be allowed to win Oscar awards, though here too you'll notice that the justifications are arguably flimsy, with an attempt to equate "streaming" with inevitably low quality:

"Once you commit to a television format, you’re a TV movie,” he told ITV News. “You certainly, if it’s a good show, deserve an Emmy, but not an Oscar. I don’t believe films that are just given token qualifications in a couple of theaters for less than a week should qualify for the Academy Award nomination."

Why not? Who knows! If the content is awful it will get rejected from such competitions anyway. And trying to fend off streaming at this point is like trying to slow the flow of a river with just your hands. The move is pretty clearly an effort by Fremaux to project a certain standard of excellence (he also announced that selfies would be banned at this year's festival), but the message it's actually sending the world is more of the "I'm a Luddite" variety.


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  • identicon
    Anonymous Coward, 26 Mar 2018 @ 10:56am

    so you want arty indies to compete with 8 billion mass market?

    sounds fair it's all the same

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 26 Mar 2018 @ 10:57am

    Netflix knew this day was coming, which is why from now on they'll only enter their films into the Pacific Ocean Film Fest.

    reply to this | link to this | view in chronology ]

  • icon
    Ninja (profile), 26 Mar 2018 @ 10:59am

    There's an interesting phenomenon happening here. I'll warn in advance that it's my own perception based on what I've been listening from people around me but I've seen comments like these elsewhere (even internationally). Anyway, a growing number of people are signing up for 1 or 2 services and deciding that if it isn't there then it doesn't exist.

    Cannes and other entities based on legacy players and models may be risking getting irrelevant and being replaced. There's a limit to how much bullshit you can get away with.

    reply to this | link to this | view in chronology ]

  • identicon
    Dirty Tricks, 26 Mar 2018 @ 11:03am

    Theater owners against it too

    It requires a run in French theaters, similar to how the Oscars require it to run for 7 days in LA county, before being streamed or any other outside of theater/festival release.

    If your going to rally against Cannes, at least compare it to other Awards programs for films doing the exact same thing.

    This is something the Oscars has done for years, and Cannes is catching up. Also at play is that the French theater owners association is not allowing Netflix to show any of their films, Because they believe it will hamper their business, and also so it doesn't qualify for Cannes. The other big difference is the 36 month stupid release window that only hurts consumers.

    reply to this | link to this | view in chronology ]

  • icon
    Roger Strong (profile), 26 Mar 2018 @ 11:06am

    As the resolution and quality of spherical image cameras, tools and viewers increases, VR movies will soon move from novelties to award-winning productions.

    Given their demand for traditional distribution, I hope that Cannes will publish a list traditional theatres in France with spherical screens.

    /s

    reply to this | link to this | view in chronology ]

  • icon
    Anonymous Anonymous Coward (profile), 26 Mar 2018 @ 11:12am

    I like it

    This looks like another step in the many that it will take to kill the legacy industry. While they are at it, could the kill the whole concept of celebrity?

    reply to this | link to this | view in chronology ]

  • identicon
    ryuugami, 26 Mar 2018 @ 11:26am

    Opportunities

    Netflix should start wearing these as badges of honor.

    "Too controversial for Oscars! Banned from Cannes! The new Netflix series, subscribe now!"

    reply to this | link to this | view in chronology ]

  • icon
    JoeCool (profile), 26 Mar 2018 @ 11:34am

    Old man yells at cloud

    "Once you commit to a television format, you’re a TV movie,”

    I never thought someone like Spielberg would wind up as the old man yelling at clouds. Consumer video cameras have reached the 4K state, and that's equivalent to 35mm film. "Television format" has reached the movie stage. Progress continues, whether Spielberg likes it or not.

    reply to this | link to this | view in chronology ]

  • icon
    Jinxed (profile), 26 Mar 2018 @ 11:45am

    This is great news.

    The last thing I want to see plastered all over Netflix are those fake reviews surrounded by leafy branches.

    Netflix will be just fine without Cannes.

    The opposite, in time, will not be true.

    reply to this | link to this | view in chronology ]


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