HMD Global launches Nokia 1 Android Oreo Go edition for Rs 5,499

HMD Global, the makers of Nokia brand of phones, on Thursday launched Nokia 1 via leading mobile phone outlets across the country at a best buy price of Rs 5,499 from March 28.

Nokia 1, launched at Mobile World Congress (MWC 2018), is part of Google's Android Go initiative to bring all the features and benefits of a smartphone with low price.

Running the latest Android Oreo (Go edition), a version of Android for devices with 1GB RAM or less, the Nokia 1 delivers extraordinary value with an exceptional experience.

With a quad-core processor, front and rear cameras, 4G connectivity and dual SIM and microSD slot, the Nokia 1 elevates everything users would love about an entry-level smartphone.

Combining a removable 2150 mAh battery and power-efficient IPS display, its hardware works with the optimised apps so users can make the most out of each charge.

Announcing the India launch, HMD Global India Vice-President Ajey Mehta said there are more than 1.3 billion feature phone users around the world, many from markets in Asia and Africa.

"As the value market leader in feature phones, we understand the barriers and challenges people face when it comes to stepping up to a smartphone which is where the Nokia 1 fits in perfectly. It also realizes our dream of creating a complete smartphone experience that is accessible to everyone," he said.

Tailored to devices with 1GB RAM or less, Android Oreo (Go edition) comes with a new range of apps from Google designed to run faster while consuming lesser data.

Optimised to be smooth and fast, these include Google Go ā€“ a web search app, Google Mapsā„¢ Go, YouTubeā„¢ Go and Google Assistant for Android (Go edition), to quickly send messages, make calls, set alarms and do more, simply by using your voice.

Available in warm red and dark blue colours, the Nokia 1 will be up for sale starting March 28 at a recommended best buy price of Rs 5,499. The Xpress On covers will be available separately starting April at an MRP of Rs 450.

The Nokia 1 has cashback offer from Jio of Rs 2200, making the effective price of Nokia 1 to come down to Rs 3299. In addition, the consumer also gets 60GB of additional data. Offer applicable to new and existing Jio customers.

All Nokia 1 users will be eligible for a complimentary 12-month accidental damage insurance by Servify on opening the Kotak 811 savings account and activating it with an initial deposit of Rs 1,000 in the introductory period. 20% off on booking the first ride via redBus - https://www.redbus.in/