PerfectProperty.ie, a new Irish property portal, which allows browsers to search for a home using specifiers such as the presence of a backyard, nearby public transportation, etc. and places an emphasis on images for the properties listed, found a creative and a somewhat mischievous way of marketing itself as it launched on the Irish online property market.
The firm behind PerfectProperty was founded by UK businessman Lindsay Money and Laura Pollard, who hails from Australia.
The founders worked with a marketing agency for what they are calling an “audacious guerrilla marketing stunt”, involving it taking out advertisements on established rival site, Daft.ie. The adverts also ran on Adverts.ie and Boards.ie.
Users can browse pictures of properties on PerfectProperty without leaving their search results, while estate agent jargon is kept to a minimum.
Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is INNOVATION and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.