Mercedes-Benz USA confirmed to dealers Saturday that it would launch its U.S. subscription service pilot in two cities in June.
The announcement at the brand's make meeting was short on certain details. The cities and planned length of the pilot were not disclosed, Greg Barnes, chairman of the Mercedes-Benz Dealer Board, said after the meeting.
There are three Mercedes-Benz dealerships in one of the cities and two in the other.
Those dealers will play a direct role in the pilot, said Barnes, president of Bill Ussery Motors Group in Coral Gables, Fla., which operates two South Florida Mercedes stores.
"The dealer board said, if Mercedes was going to do something, we want to make sure it involves us," Barnes said. "That was brought up six or eight months ago and clearly made known from the dealer body, and there was an immediate 'absolutely.' "
The name of the subscription service hasn't been disclosed.
