Japan has increase of 28.7 million foreign tourists

Published on : Friday, March 23, 2018

The tourism industry of Japan has record number of tourists visits that resulted in record number of tourism revenue.

There are round 28.7 million foreigners visited Japan, which is up 19.3 percent from the previous year.

There are more foreign travellers are expected to visit Japan this spring to enjoy cherry blossoms in full bloom across the nation.

Miwako Date, president and chief executive officer of hotel operator Mori Trust Company said that there is a increase of number of tourists in Japan.

Besides the goal of boosting the number of foreign visitors to Japan — 40 million by 2020 and 60 million by 2030 — the government of Japan hopes their spending will reach ¥8 trillion by 2020 and ¥15 trillion by 2030.

It is spending by foreign visitors in Japan hit a record ¥4.4 trillion last year, a 17.8 percent rise from 2016.

The shopping amounted to ¥1.64 trillion, accounting for 37.1 percent of the total expenditures, followed by ¥1.25 trillion for accommodations (28.2 percent), ¥886 billion for eating and drinking (20.1 percent), and ¥487 billion for transportation (11 percent).

The retail spending by Chinese travelers was by far the largest, at ¥878 billion — more than half of the total shopping expenditures.

In a bid to expand the tourism business opportunities, the agency recently launched a new online ad campaign promoting the nation’s nature and culture-rich locations that “exist off the beaten tourist path.

The campaign by Japan tourism board is particularly aimed at potential visitors from European and other developed countries.

Japan Tourism Agency chief Akihiko Tamura said that to achieve the 2020 and 2030 goals, it is crucial for Japan to gain more people from these areas who have relatively high income standards.

Tags: 28.7 million foreign tourists, japan, Mori Trust Co, Tourism