The makers of Punjabi film, 'Subedar Joginder Singh' has taken to an interesting marketing initiative - they are going to launch a new song for the flick at the Times Square, New York.
Scheduled on March 24, the song is titled 'Ishq Da Tara' and is expected to show glimpses of 50-year older era in Punjab.
Taran Adarsh, a trade analyst and an Indian film critic, tweeted, "Fantastic marketing initiative... Makers of Punjabi film #SubedarJoginderSingh will launch the new track from the film - #IshqDaTara - at Times Square, New York on 24 March 2018... Stars Gippy Grewal... 6 April 2018 release".
The regional film stars Gippy Grewal and is produced by Seven Colours Motion Picture. It is slated to hit the theaters on April 6.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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