Fashion Retailer Prints 17,000 Bags With Typo. Can You Spot It?

To err is human, but to err 17,000 times? That's exactly what an e-commerce website did when it got 17,000 bags printed with an embarrassing spelling error. British online fashion giant Asos yesterday shared a pic of the plastic packet with the typo - even joking that they are now calling the bags 'limited edition'.

"Ok, so we *may* have printed 17,000 bags with a typo. We're calling it a limited edition," they tweeted.

Can you spot the error?
 

Ok, so we *may* have printed 17,000 bags with a typo. We're calling it a limited edition. pic.twitter.com/wTpKNid4V5

- ASOS (@ASOS) March 21, 2018

The word 'online' has been misspelled as 'onilne' in the packaging in the phrase 'Discover fashion online'.

Since being tweeted yesterday, the picture has collected over 30,000 'likes' on the micro blogging website. The spelling error has somehow made Asos fans quite eager to get their hands on the bags.
 

Now I really wanna complete my order just to get my hands on one of these!

- Nirina Plunkett (@NirinaXX) March 21, 2018

Oh, I hope when my order comes tomorrow I'm one of the lucky winners of these

- Melissa Conway (@Melissa_C_123) March 21, 2018

Many have also applauded Asos for owning up to the mistake
 

Better a limited edition than throwing it away!

- The Killerqueen (@fresheima) March 21, 2018

I love everything about this. If you make a mistake, own it.

- Melissa Rieger (@MelissaRieger) March 21, 2018

Last year, a designer was forced to apologise for her unfortunate choice of font on a bag.

 

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