Yatra.com has donned a desi avatar in its latest campaign with the online travel portal switching on Bollywood nostalgia and brand ambassador Ranbir Kapoor dancing to the tunes of evergreen songs.
We see the leading man emote and sing aloud popular songs such as “Chahe koi mujhe junglee kahe” and “Meri umar ke naujawano”—two of the best known numbers of his grandfather Shammi Kapoor and father Rishi Kapoor, respectively. The actor does a karaoke of the two songs, paraphrasing original words to reinforce Yatra’s brand positioning of being “India ...
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First Published: Thu, March 22 2018. 06:27 IST
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