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New owners Liberty Media, who completed their ousting of head honcho Bernie Ecclestone last year, have spent 12 months opening up the sport in an effort to increase their falling revenues.
Wolff’s own No1 asset Lewis Hamilton bears 12 different logos on his race suit that represent £112million of backing, more than the likes of football’s Manchester City, who only make £95m a year from their kit deal.
And his Mercedes boss believes Ferrari CEO Sergio Marchionne will not take kindly to the continued dilution of F1’s racing values.
“Marchionne has a clear vision of what F1 should represent for Ferrari, which is a purist sport that isn’t a shopping channel,” said Wolff, with the first grand prix of the season in Australia this weekend.
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“I would strongly encourage the sport’s stakeholders not to provoke him.”
Liberty also want to change the way money is distributed among the teams and put an end to Ferrari’s “legacy fund” that sees them handed a lump sum before the prize money is divided up.
The payment, which is worth around £70m a year, recognises Ferrari’s role as the most successful and iconic team in the sport’s history.
But Wolff has warned tampering with that relationship could be seriously damaging – and Ferrari will not be afraid to walk away.
“I agree with most of the things Sergio says because F1 has a certain DNA and it is a sport that needs to stick to its roots,” Wolff added.
“So don’t mess with Sergio Marchionne. F1 needs Ferrari much more than Ferrari needs F1.
“I will give it everything to align the vision among us by seeking consensus and accepting compromise.”