Cambridge Analytica suspends chief executive Alexander Nix after video showed boasts about bribes

Alexander Nix
Cambridge Analytica's boss, Alexander Nix, was suspended pending a full, independent investigation Credit: PEDRO NUNES/Reuters

Cambridge Analytica's boss, Alexander Nix, has been suspended with immediate effect after Channel 4 broadcast footage of the chief executive boasting of using bribes and women to swing elections, amid mounting pressure over data revelations. 

Cambridge Analytica said Mr Nix would be suspended pending a "full, independent investigation" into the comments and allegations. Its chief data officer, Alexander Tayler, will take on an acting chief executive role while the investigation into Mr Nix takes place. 

"In the view of the board, Mr Nix’s recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm and his suspension reflects the seriousness...

Register or log in to view this and other Technology Intelligence articles. It's free and easy to do.