Students at the Farook Training College, where the professor gave the speech, led a march carrying and distributing watermelons. In other districts, women posted their nude pictures on Facebook.
Twenty-five year old Arathy SA was among those who posted a nude picture. Her outrage was shared by her husband who too posted the photo. "I am upset with hypersexualisation of breasts by people. Whether it be professors in college or social media users seeing a model breastfeed and pose for a magazine. So I and my husband posted pictures of me nude," Arathy said.
"Just because people may find my breasts attractive, doesn't mean they are entitled to violate me or my body," said Arathy, who lives in Thiruvananthapuram.
She was not alone. About 200 km away, in Kochi, activist Diya Sana posted the picture of her activist friend, using watermelons to suggestively cover her breasts and face.
It is not yet clear when the professor gave the speech but the video began to be widely circulated only recently. Earlier this month, the photo of a breastfeeding model on the cover of a magazine sparked a major debate in Kerala as social media users argued over its propriety.

Women have taken to streets to call out the unsolicited counsel.
He goes on to say: "Have you seen watermelon? In shops, people keep a cut watermelon cut on display so that customers can come and choose what they want. That is how you (women) are also behaving."