Use Advanced Marketing Data to Identify, Locate and Communicate with New Customers

TAMPA, Fla., March 20, 2018 /PRNewswire/ -- New marketing research company — Market Area Reports, LLC — announces two new marketing solutions powered by proprietary market area analytics and advanced customer profile demographics. Now, companies can harness these new products to solve critical issues facing new and growing businesses by enabling improved direct mail performance, intelligent brick and mortar business location and expansion, and improved cost efficiency in both digital and conventional advertising programs.

The core of the Market Area Reports' products are detailed geographic and demographic market analysis reports that are designed to provide unmatched insights into the markets businesses serve.

"A market area report is the first and most important step when conducting a market analysis," says Jason Routman, Lead Partner of Market Area Reports. "We plot your clients on a map, then draw a market area boundary around them to create a focused area that business can use to drive and improve all their marketing activities."

Included in the report are custom maps, market summaries, and target market segmentations. Completely understanding the market you serve eliminates the guesswork in identifying potential new customers and untapped opportunities, as well as enabling data-driven decisions about business location, evaluation of advertising channels and formulating digital marketing geo-targeting strategies.

Market Area Reports' methodology uses a proprietary algorithm based on location and demographic matching of current customers to discover the neighborhoods where untapped customers are living.

The second new product uses all of the data compiled in the Market Area Report, and cross-references available mailing addresses, to create highly-intelligent direct mail lists. The "neighborhood attractiveness" score shows businesses where they need to invest their time and resources. By focusing only on neighborhoods with the highest attractiveness scores, businesses can increase their ROI, while maintaining the same marketing budget.

"Without our data, most businesses can't afford to send single-messaged direct mail and the only way they had to control the cost was to become a small voice in a much larger magazine or catalog. Our solution means you don't have to hide your message in a crowd. Your savings and ROI efficiency comes from limiting your investment to those who are most likely to take action and become customers," Jason Routman said.

Media Contact:
Jason Routman
192049@email4pr.com
(800) 675 4797

 

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SOURCE Market Area Reports, LLC