Tata Starbucks is open to experimenting with 'different models' and strategies to suit the requirement of different markets.
According to Sumitro Ghosh, chief executive officer, Tata Starbucks, in a diverse market like India, it is imperative to evolve different models and strategies tailormade to the needs of various markets.
Keeping this in mind, the company, which typically prefers setting up stores on around 1,500 sq.ft space, has chosen to open smaller outlets (approximately 700 sq.ft) in certain pockets.
“Different models work for different markets. While rentals and availability are some of the reasons (for opening smaller outlets), it is also a part of our strategy,” Ghosh told newspersons here on Tuesday.
Opens three stores in Kolkata
Tata Starbucks, a joint venture between Starbucks Coffee Company and Tata Global Beverages, today inaugurated three stores in the city taking the total count to 113 across seven cities, including Mumbai, Delhi, Chennai, Hyderabad, Bengaluru and Pune. The company plans to set up two more stores by the end of March 2018.