In a first, in a decade of the Indian Premier League, the Board of Cricket Control of India and newly anointed broadcaster Star India have launched a joint campaign for the upcoming 2018 tournament.
Bigger, better and brighter is the promise for IPL Season 11, but beneath the shiny packaging, everything about the tournament is reassuringly familiar. Naturally so believe advertising veterans; why would the broadcaster or the Board want to fix something that is not broken? The new campaign like many of the past years plays on the drama and the razzmatazz that the tournament has come ...
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
First Published: Tue, March 20 2018. 23:12 IST
RECOMMENDED FOR YOU