NEW LONDON, Conn., March 19, 2018 /PRNewswire/ -- Dr. Sheffield's Certified Natural Toothpaste adds Activated Charcoal to its time-tested, fluoride-free lineup, joining Extra Whitening, Natural Wintergreen, Natural Peppermint and Sensitive Care varieties. Made with natural ingredients, Activated Charcoal has been shown to safely and effectively whiten teeth, remove stains, reduce plaque, and freshen breath - making it a sought-after at-home natural solution to teeth whitening.

Charcoal is a key ingredient in oral care because - once activated and added to toothpaste - it has the ability to absorb impurities and remove stains when brushing. Dr. Sheffield's Activated Charcoal does just that, safely removing plaque, food particles, and stains from culprits like coffee, tea, and wine. Activated Charcoal is tasteless, odorless and balances pH levels to help eliminate the bacteria that causes bad breath. Dr. Sheffield's variety is creamy, black and uniquely formulated with Activated Charcoal made from eco-friendly sustainable coconut husks. It contains real peppermint flavor and coconut oil for a fresh, creamy, natural taste. It's also made with natural pectin from orange peels and aloe vera, which provides moisture protection to soothe the mouth. It safely and gently polishes teeth and does not contain any harsh, synthetic bleaching agents which can cause tooth sensitivity.*
"Dr. Sheffield would never have envisioned a future where toothpaste would be filled with synthetic substances. We're on a mission to clean up toothpaste and bring our effective natural formulas to families across the country," said Jeffrey Davis, President & Chief Executive Officer at Sheffield Pharmaceuticals (parent company of Dr. Sheffield's Naturals).
The full line of great tasting Dr. Sheffield's Certified Natural Toothpastes is available at CVS, CVS.com, Bed Bath & Beyond, BedBathandBeyond.com and HarmonDiscount.com. All varieties are certified according to the strict standards of the Natural Products Association and contain no fluoride, GMOs, synthetic detergents or foaming agents, and no artificial colors, flavors or sweeteners. Dr. Sheffield's Naturals is also certified cruelty-free by Leaping Bunny, signifying no animal testing at any stage of product development.
About Dr. Sheffield's Certified Natural Toothpaste
Dr. Sheffield's Naturals is a new line of toothpaste made from an age-old recipe reminiscent of simpler times. In the mid-1870s, Dr. Washington W. Sheffield, a respected dentist from New London, Connecticut, invented a 'creme dentrifice' for his patients, replacing the unsavory powders of the time. He put it in a tube, and the rest is history. Over 160 years later, Sheffield is back and harsh synthetics are out. Sheffield's timeless formulas are still free of fluoride, synthetic detergents and foaming agents, GMOs and artificial colors, flavors, sweeteners - and actually taste good!
Dr. Sheffield's Naturals can be found at CVS and Bed, Bath & Beyond. For more information, visit www.drsheffieldsnaturals.com or follow us on Facebook, Instagram and Twitter.
*Use Dr. Sheffield's Activated Charcoal Toothpaste two to three times a week, not to exceed once daily, in conjunction with your other favorite Dr. Sheffield's varieties.
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SOURCE Sheffield Pharmaceuticals, LLC
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