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Supersized Messi smiles on Moscow to promote World Cup

IANS  |  Moscow 

Visitors and residents may have been surprised to see Argentina's smiling down on them from a giant mural on the side of a building as part of the promotion for in

The mural was painted on the side of a structure near Moscow's Pushkin Square, reports

Alfa Bank, which created the advertising campaign, told that the forward was delighted with the mural.

The image of Messi, who appears in a red shirt with the official tournament ball in his hands, is roughly eight metres (26 ft) tall and is a good likeness of the striker, who will be playing in his fourth

describes Messi as the face of its promotional campaign, which will last until the start of the tournament in June.

Messi said he was honoured to be part of the campaign because it allowed him to be closer to Russian football fans.

--IANS

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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Sat, March 17 2018. 14:26 IST
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