Sony Pictures International Productions is joining hands with Prithviraj Sukumaran for an untitled Malayalam film.
The film will be made under the banner, Prithviraj Productions, which the actor co-founded with his wife Supriya Menon and will be the first home production. It is set to start production by mid-April.
"We've been looking for the right opportunity to break into the fast-growing regional Indian markets. In this partnership with Prithviraj, we've found the perfect entry," said Laine Kline, Head of Sony Pictures International Productions.
Vivek Krishnani, Managing Director, Sony Pictures Entertainment, India said, "India's burgeoning regional cinema has strongly demonstrated its creative prowess in last decade, with much of its rich content, ground breaking narrative and production quality matching with the best in the global cinema.
"When it comes to Malayalam cinema, which is the fastest growing industry, we couldn't have found a better partner than Prithviraj. He is hands down one of the most versatile actors in the country with an enviable body of work that spans across all genres and has consistently pushed the boundaries of Malayalam cinema...," he added.
Sony Pictures International Productions is the local-language production arm of Sony Pictures Entertainment's Motion Picture Group and have produced films such as "Pad Man" and "102 Not Out".
"What makes this partnership doubly exciting is the nature of the film that we're producing together. Supriya and I proudly welcome them to the content driven talent pool that is the Malayalam film industry. Prithviraj Productions is privileged to join hands with Sony Pictures International Productions for our Production no:1," said Prithviraj.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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