Drinkers Go Crazy for Gin, Investors for Tonic

A cocktail of innovations has revived the global gin industry

It’s party time in the gin industry—but buying a gin producer may not be the best way for investors to join the fun.

People are drinking more of the juniper-flavored liquor. Global distiller Diageo, which owns the Gordon’s and Tanqueray brands, sold 18% more cases in the six months through December 2017 than in the comparable period of 2016—more than double the growth rate for the year through June.

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