GREATER NOIDA: The
Greater Noida Industrial Development Authority (GNIDA) is set to carry out a drive against
illegal hoardings,
kiosks and posters in the city, during which offenders will face strict penal action.
Having launched the campaign last month, GNIDA on Thursday continued with the movement.
The Authority removed and demolished over 10 large unipoles and hoardings, which were illegally
hosting advertisements in the city. Till now over 40 large hoardings have already been taken down by the Authority.
According to GNIDA officials, each and every crossing, round-about, road-side and other public place will be kept under watch for unauthorized hoardings. “The drive will encompass the entire city against illegal hoardings, kiosks and posters so that the city remains "free of eyesores," said K M Chaudhary, senior manager looking after encroachment cell in Greater Noida.
“No one will be spared. On Thursday, we scanned one of the busiest crossing in the city, Gaur city rotary and a 5-km stretch from there to NH-24 and carried out the exercise amidst heavy police presence,” he explained. “In the next few days, we will continue with the drive near Shahberi area,” he said. “Once such hoardings and posters are removed, vigilance will be maintained against the offenders and deterrent action continued to be taken,” he said. “The aim is to clear the city of illegal advertisements,” he added.
The official further said that GNIDA was yet to finalize the advertising policy hence imposing fines and lodging of FIRs against offenders was yet to be initiated. “This policy is under consideration but action is on the cards, soon," he said.
