New Delhi: Swedish fashion brand Hennes & Mauritz AB announced the launch of its online store for Indian customers at hm.com which will enable the customers here to shop online, the company said in a statement.According to the company, H&M's online channel which is called 'Shop Online in India,' will offer a wider range of collections with exclusive “online-only” pieces available all year-round, including ladies, men’s, teens, kids, plus-size, maternity wear and a complete collection of lingerie and accessories.
Shoppers in India will also be able to shop the H&M edition concept, for the very first time, the company said.
"This new, premium collection for men made from the finest fabrics, from 100% soft cashmere to supima cotton raw silk to lightweight summer wools will be retailed exclusively online," said the statement.
“We aim to strengthen our fashion offer in metro cities and extend access to tier 2 and 3 cities across the country where we do not have stores currently. We have also introduced the scan and buy feature which aims to seamlessly knit together online and offline shopping. At H&M, fashion never sleeps!,” said Janne Einola, country manager of H&M India.