Designer Tommy Hilfiger says he has always admired Formula One World champion Lewis Hamilton for his incredible career as a racing driver.
Hilfiger, who launched his eponymous brand in 1985, has got Hamilton on board as the new global brand ambassador for men's range, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Sportswear, Underwear and Swimwear, starting Spring 2018, read a statement.
"I have always admired Lewis' incredible endurance during the race as well as his unique style off the track, which speak to the new generation of Tommy Guys," Hilfiger said.
"He has built his incredible career as a racing driver with passion, dedication and extremely hard work - values I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motorsport," he added.
Hamilton said he believes in the "power of fashion and innovation to celebrate individuality and break conventions" like the fashion brand.
"Tommy's designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking Tommy Now experiential events are one-of-a-kind, and I'm very excited to partner with such visionary brand," he added.
The collection, which premiered at TommyNow Drive show during Milan Fashion Week on February 25, gives nod to the Formula One racing pit crew, with heritage work wear and a strong focus on denim.
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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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