Maggi has adopted a new proposition of “Kuch accha pak raha hai”. What’s the value that the brand sees in promoting cooking with a social, progressive message? With the ever-changing consumer trends and changing societal norms, Maggi identified an opportunity to participate and contribute positively through its own area of expertise—cooking.
We believe home-cooking needs to be given its rightful due. Daily meals have a huge impact on oneself, the family and consequently on the society. While nutrition remains the most obvious key takeaway, people often ...
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First Published: Mon, March 12 2018. 05:30 IST
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