Auto Industry’s Cure for Electric Car Blues: Be More Like Tesla
From Ford to Porsche, car makers plan to invest $70 billion to introduce a new generation of more stylish electric vehicles, and batteries
It took six years for Ford Motor Co. to sell 8,700 electric Focus small cars. It takes just three days to sell as many gasoline-powered F-Series pickup trucks.
Americans may not be lining up to buy electric cars, but that hasn’t stopped Ford from pushing ahead with plans to spend $11 billion to develop more compelling battery-powered vehicles. Ford’s rising commitment underscores a willingness among big car companies to experiment with the types of sexy electric cars that give Tesla Inc. its appeal.
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