Bisleri to launch mango fizz drink in April * Mumbai: Bottled water major Bisleri International today said it will be launching a fizzy mango drink Bisleri Fonzo in April. The company already has brands like Spicy, Limonata and Pina Colada under its aerated drink portfolio, Bisleri Pop. As per Adex, fruity fizzy category spends have doubled in the last year indicating a clear shift in consumer sentiment towards this category, it said. Fonzo will be available in 250 ml PET bottle priced at Rs 18 across the country. "Indian market is saturated with regular mango based drinks but none of the brands had anything new to offer. While mango drinks score high on taste and are filling, they are not refreshing enough. Inspired by this insight, we created Bisleri Fonzo that offers the consumer the taste of mango fruit with fizz," Bisleri International chairman and managing director Ramesh Chauhan said.
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