Online taxi booking company ‘Uber’ which facilitates taxi booking at the app, has appointed Indian cricket captain Virat Kohli as his brand ambassador in India.
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In a statement, the company said that Uber India will set up a brand based intervention in 2018 in the alliance market with Kohli. Kohli will not only be the face of the Uber brand but also will be active participants in the innovative marketing and customer experience initiatives.
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The company has not shared financial information of the agreement between the two. This is the first time that the company has created brand ambassador in the Asia Pacific region. Last month, the company had created its own brand ambassador for football player Mohammed Salah in Egypt.
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