Shemaroo Entertainment has appointed Ogilvy & Mather's Mumbai office to handle its creative duties post a multi-agency pitch. Established in 1962, Shemaroo Entertainment is a content company that specialises in aggregation and distribution of content.
Hiren Gada, director, Shemaroo Entertainment, said, "We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership."
Kunal Jeswani, CEO, Ogilvy India, said, "All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients."