NEW YORK, March 7, 2018 /PRNewswire/ -- CleanWell®, a provider of botanical-based personal care and household cleaning products, experienced record growth in 2017 driven by rising consumer interest in natural, germ-killing products in both categories as documented by industry analysts. CleanWell is benefiting from the trend with proprietary antibacterial formulations that are based on thymol, the active ingredient found in various botanical essential oils that has been used as an antiseptic for centuries.
In the personal care category, CleanWell's plant-based hand sanitizers and hand and face wipes are naturally antibacterial, have no chemicals like triclosan that has been tied to environmental and human health risks, and are alcohol-free with a non-medicinal smell and none of the drying effects of alcohol-based products. They are also paraben-free and readily biodegradable, leave skin soft, and are kid-friendly.
In the household cleaning category, CleanWell's botanical all-purpose sprays, bathroom sprays and wipes not only clean and deodorize but also kill over 99.9% of household germs including salmonella, E.coli, norovirus, the Influenza A virus found in eight out of 10 flu-positive tests reported to the CDC during the 2018 flu season, and other cold and flu viruses on hard nonporous surfaces. No rinsing or wiping is required even on food contact surfaces, eliminating the rinsing step required by mainstream cleaners after use on kitchen countertops.
The company's growth reflects market trends like these:
- Natural brands continue to outperform category leaders with consumers ranking "eliminates germs" (81%), "natural ingredients" (91%) and "antibacterial" (93%) as key purchase influencers in the household surface cleaner category, according to Household Surface Cleaners – US – December 2017 by market research firm Mintel.
- One of the drivers in the continued expansion of the global hand sanitizer market is growing interest in 'green,' eco-friendly sanitizers featuring renewable plant-based ingredients, according to Hand Sanitizers – A Global Strategic Business Report by Global Industry Analysts published in October 2017.
- Broad consumer concern about controversial ingredients is impacting the market for liquid hand soaps and hand sanitizers, according to Mintel's Soap, Bath and Shower Products US February 2016.
CleanWell is exhibiting at Exhibit Hall C, Booth #3051, at the Natural Products Expo West 2018 conference opening this week in Anaheim, CA. More information on CleanWell products is available at www.cleanwelltoday.com.
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SOURCE CleanWell
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