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    The Hulu Factor

    What Comcast may really be after in its bid for Sky

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    What is Comcast really after?

    The media company has offered $41 billion for U.K. satellite-TV provider Sky, praising it for its strategic value and proprietary content. But the deal doesn’t really make sense.

    First, satellite TV may do better in Europe than in the U.S., but comparisons to DirecTV, which has hemorrhaged subscribers, are difficult...