Published on : Tuesday, March 6, 2018
The Ras Al Khaimah Tourism Development Authority or better known as RAKTDA has selected Rooster PR as its retained UK PR agency. The Rooster team has been entrusted to endorse the Emirate via creative campaigns, activations along with an amalgamation of media and influencer relations.
Proud owner of the highest mountain in the UAE along with the recently launched Jebel Jais Flight – the longest zipline in the world, the campaign of the Rooster will aim those looking for adventure, relaxation and escapism. Also, Rooster will endorse Ras Al Khaimah’s rich cultural heritage and its gorgeous mountain, coast of around 64 kms of unspoilt beaches with mangrove, and desert landscapes.
To quote Haitham Mattar, chief executive officer of RAKTDA, “We were very impressed by Rooster’s travel expertise and creative thinking, and look forward to attracting even more visitors and investment to our magical part of the world.”
To quote James Brooke, managing director at Rooster PR, “The team got off to a flying start supporting the launch of the Jebel Jais Flight zipline and are excited to help the RAKTDA team propel Ras Al Khaimah into the major league of global adventure tourism destinations with our creative executions and best-in-class travel PR.”
Ras Al Khaimah provides more than 7,000 years of history and shelters the ancient archaeological sites like the Dhayra Fort and the ancient village of Al Jazira Al Hamra, along with 64 kilometres of immaculate beachline and world class hotels.
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