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    In Fashion and Beauty Ads, Less Skin and More Empowerment

    Cosmetics and clothing companies are responding to pressure from millennials with ads that neither objectify women nor depict unrealistic physical beauty. Alexander Wang’s new campaign dispenses with models altogether.

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    Makers of clothes and cosmetics are starting to keep sexist or unrealistic images of women from their advertising in response to pressure from millennial women and their younger counterparts in Generation Z.

    An ad campaign by New York-based designer Alexander Wang debuting March 5 will show no women’s faces or bodies. Instead, it will display the clothes and what Mr. Wang calls “the spirit” of the women who wear them. “To do another fashion picture wasn’t exciting to me,” Mr. Wang said. Just last fall, his label’s ads included...