Your Kids' Legos Will Soon Be Sustainable

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News video: Your Kids' Legos Will Soon Be Sustainable

Lego has announced that its first sustainable Lego will ship before the end of this year.

The elements will be made of polyethylene, made by dehydrating ethanol.

Specifically, Lego is using ethanol derived from sugarcane.

The sugarcane is all sustainably-produced in accordance with the WWF’s Bioplastic Feedstock Alliance guidelines.

Tim Brooks, Lego’s VP of Environmental Responsibility, says Lego fans “will not notice any difference in the quality or appearance of the new elements.”.

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