CLEVELAND, March 1, 2018 /PRNewswire/ -- In only 30 days since its launch, Data Genomix's voter targeting platform, topplr™, is poised to exceed 10 percent user acquisition of the total attainable candidates running for office in the state of Ohio.
Data Genomix™, the Cleveland-based start-up powering topplr™, has developed leading-edge technology delivered in an easy-to-use, web-based platform for political candidates and causes. Using sophisticated microtargeting to identify voters on social media, political campaigns can finally message all their voters quickly and effectively.
As other methods of political communication, like direct mail, continue to erode in effectiveness, more candidates are turning to topplr™ to reach all their voters at a fraction of the cost of traditional media. Within the first 30 days of launch, topplr™ has become the fastest-growing voter targeting platform in the country.
"The launch of topplr™ in the all-important swing state of Ohio has proven Data Genomix's product is extremely valuable to candidates running for elected office. With more than half a million elected officials in the country, and two to three times that number of candidates, we believe topplr™ can continue to achieve 10 percent user acquisition on a national scale," states Geoffrey P. Loree, co-founder and director of topplr™.
The rapid growth of topplr™ has resulted in expansion of the executive and management teams, including vice president of marketing and customer success, Brittany White, and director of inside sales, Robbie Bourne. "With the addition of Brittany and Robbie to our team, topplr™ is positioned to transform the electoral landscape not just in Ohio, but nationwide. With nearly 90 percent of topplr™ candidates winning their race in November 2017, our innovative platform is delivering for those running for office," says Nick Martin, CEO.
Topplr™ is available for candidates and causes for 2018 and beyond; to receive a free trial, visit www.topplr.com.
About topplr™ Topplr™ is a self-serve voter targeting and messaging platform that sparks a truly social campaign today. Using the nerdiest voter targeting imaginable, topplr™ delivers compelling messages instantly to voters on Facebook and other social networks.
About Data Genomix™ Cleveland-based marketing technology start-up Data Genomix™ brings leading-edge targeting, analytics, and machine learning to industries such as political advertising and online recruiting.
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SOURCE Topplr
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