NEW YORK, Feb. 28, 2018 /PRNewswire/ -- Hair color is the fastest-growing salon service, which means women are investing millions of hard-earned dollars into getting the hair color of their dreams. Equally important? Keeping that hair color looking fresh and vibrant for as long as possible. And as many consumers are embracing a natural approach to beauty, they're also seeking natural ways to care for their colored hair. Here are five helpful colored hair care tips from Matrix pros.

Don't Leave the Salon Without a Coconut Color Seal
Forward-thinking hair salons have started installing "health bars" for hair, offering services using natural-origin ingredients like those found in the Biolage R.A.W. range to treat hair naturally. A new, natural color-care service called the Coconut Color Seal uses an acidic milk rinse containing coconut milk and oat milk to seal in fresh hair color, help it last longer and stay vibrant, and leave hair feeling soft and looking super shiny. What's the deal with acidity? According to Matrix experts, it's all about pH balance. Specifically, hair color is alkaline in nature, because alkalinity expands the outer layer or cuticle of each hair to allow the hair color to penetrate. An acidic formula like the R.A.W. Color Care Acidic Milk Rinse re-balances the alkalinity and re-seals the hair's cuticle layer. The end result is like the difference between what paint looks like on a stucco wall vs. how it appears on a smooth wall.

Get Milk
A color care shampoo and conditioner in a milky formula is the ideal, natural way to gently bathe color-treated hair without disturbing the dye. The new Biolage R.A.W. Color Care Shampoo and Conditioner do the job with coconut milk, which nourishes colored hair, and meadowfoam, a natural anti-oxidant that prevents hair color degradation. This color care shampoo and conditioner duo cares for color-treated hair naturally, between hair color appointments in the salon.

Stock Up on Dry Shampoo
No matter how gentle the shampoo, it pays to wash hair as infrequently as possible to prolong the life of hair color. A dry shampoo like Biolage Waterless Dry Shampoo is color-treated hair's best friend—it will absorb excess oil and odor, and buy extra days between hair washes.

Become a Hair Mask Maven
Dryness does hair color no favors—it leads to a dull, ashy, unhealthy appearance. Indulging hair in a natural hair mask like Biolage R.A.W. Re-Hydrate once or twice a week will keep it infused with the rich moisture it needs. This natural-origin hair mask contains shea butter—and it's free of silicones, parabens and artificial ingredients.

Never Break the Bonds
Salon clients can stop hair color damage before it ever happens by requesting a hair bond-repairing additive like Matrix Bond Ultim8 in their salon hair color formulas. This product prevents the hair structure from breaking down during the color service, and prevents damage in the days following, getting color clients off to the best possible start hair health-wise, after the hair color service.

Discover five MORE ways to care for colored hair naturally at https://www.matrix.com/blog/natural-ways-to-care-for-color-treated-hair 

MATRIX, the leading professional haircare and haircolor company in the United States, is part of Loreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage Styling, COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit www.matrixprofessional.com for techniques, formulas, salon resources and much more!

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SOURCE Matrix