These days, SEO is an important factor for the growth of any small business/start-up. Business owners spend huge amount of money in Search Engine Optimization (SEO) monthly or yearly, but they do not get what they want.
There are some great tools available in the market to help small businesses or start-ups to get started with SEO. These tools have basic features which are free for everyone and some paid plans with extraordinary features, detailed on their websites. Let's find out some amazing features of these SEO tools:
SEMrush:
It is an all-in-one search engine optimization (SEO) tool offering a wide array of functionality across ad-hoc keyword search, ongoing search position monitoring, crawling, custom limits, on-site training and other add-on features. SEMrush is a powerful SEO platform, focused on a unique goal of creating the best competitive intelligence solution for all marketing companies.
Their foray into the marketing field has made it the most efficient and enjoyable service-provider for all online specialists.
Moz:
It is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscription. Moz offers SEO tools that include keyword search, link building, site audits, and page optimization insight in order to help companies to have a better view of the position they have on search engines and how to improve their ranking.
SpyFu:
SpyFu, originally GoogSpy, is a search Analytics Company based out of Scottsdale, AZ. SpyFu shows the keywords that websites buy on Google Adwords as well as the keywords that websites are showing up for, within search results. The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.
AWR Cloud:
A search engine optimization (SEO) tool, the cloud specializes in rank tracking that can do a little bit of everything across your business's SEO strategy. Of the three main categories of SEO tools-ad hoc keyword search, ongoing position monitoring, and website crawling-AWR falls primarily into the middle category. AWR, which stands for Advanced Web Ranking, is best known for and focuses most heavily on the search position for which your site is currently ranking.
KWFinder:
It is a SEO tool that's laser-focused on ad hoc keyword research and recommendation. Identifying the right keywords and search results to target is one of the most important facets of an effective SEO strategy, rather than spinning your business' wheels, trying to rank on a page of entrenched results where there's no chance of breaking in.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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