Don't think there will be a reduction in movie-screen footfalls: Renuka Ramnath

In an interview with CNBC-TV18, Renuka Ramnath, Founder & CEO of Multiples Alternate AMC, one of the early investors into PVR, spoke about the latest happenings in the company and sector. Multiples sold some stake in PVR last year but they still hold 14 percent in the company.

I think going to movie-screens is not going to be a passé, that is our firm belief but even in the last few years it has been proven beyond doubt that only if there is a content that is enticing do the patrons come into the cinema. That risk is not going to go away either, she said.

We do not see OTT as a big risk for PVR but content risk is there and has always been there, she added.

With respect to movie watching per se, I think that we have gone through several disruptions. Time and again it has been proven that if there is a great content, there is a lot of value to watching it on the day of the release or soon thereafter and in an environment which creates an inimitable experience for the patrons, said Ramnath.