Airtel, Google partner to bring affordable Android Oreo smartphones

Under its 'Mera Pehla Smartphone' programme launched in October last year, Airtel has partnered multiple handset makers to bring in affordable 4G smartphones with cash back offers and bundled plans

Press Trust of India  |  New Delhi 

Airtel, bharti airtel

Telecom major Bharti today said it has partnered to bring low-cost (Go edition) smartphones to the Indian market. had, in December last year, unveiled the Go edition for smartphones with 1GB RAM or less. These low-cost smartphones, which come with a new range of apps designed to run faster while using less data, are expected to play an important role in further expanding internet adoption. As part of the collaboration, entry-level under Airtel's 'Mera Pehla Smartphone' programme will be shipped with (Go edition) as standard operating system starting March this year, said in a statement. Handset makers Lava and Micromax have already announced they will launch powered by (Go edition). These smartphones with basic specifications will also come pre-loaded with compatible apps, including MyAirtel App, TV and Wynk Music, the statement added. Devices running (Go edition) will also come with twice as much storage out of the box. Android Go will provide a massive boost to Airtel's efforts to bring affordable smartphone options to the market and potentially enable millions of feature phone users and unconnected people to get online, said Bharti Chief Marketing Officer Vani Venkatesh . "We are excited to collaborate with and our device partners to work towards this shared vision of bringing smartphones within the reach of more people," Venkatesh added. Under its 'Mera Pehla Smartphone' programme launched in October last year, has partnered multiple handset makers to bring in affordable with cash back offers and bundled plans. Lava today announced its (Go edition)-powered smartphone, Z50, that will be available at over one lakh retail stores by mid-March.

It, however, did not reveal the pricing of the device. The Z50 features a 4.5-inch display, 1.1 GHz quad-core processor, 1GB RAM, 8GB internal space, and 5MP rear and front camera with flash.

First Published: Tue, February 27 2018. 21:12 IST
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