Published on : Tuesday, February 27, 2018
Maine has bagged two international awards for its tourism marketing campaigns.
The Maine Office of Tourism was recognized for its excellence in tourism marketing by the Hospitality Sales and Marketing Association International. Winners were picked from around 1,300 entries.
Maine tourism office director Steve Lyons said, “We are delighted with the recognition. Maine delivers a world-class visitor experience. The Office of Tourism works diligently to showcase our state in ways that align with our brand value of ‘Originality,’ and to keep Maine top-of-mind with travelers.”
A platinum award was conferred to the office for advertising for a partnership with L.L. Bean that brought six young adults to Maine for the first time, equipping them with gear and documenting their experiences outdoors with an interactive web package called ‘Chasing the Sun’.
The state agency also won a silver public relations award for its Marsden Hartley’s Maine campaign. The Adrian Awards are presented annually and are now in their 61st year.
Tags: Maine tourism