BARCELONA, Spain, February 26, 2018 /PRNewswire/ --

Global cloud communications company Infobip is launching Rich Communications Services (RCS) in partnership with Vodafone. The partnership is part of the GSMA RCS initiative, offering enterprises around the world a chance to upgrade their B2C communications, build customer engagement, increase app downloads and enhance the overall customer experience beyond the common business-to-consumer SMS campaign.

By using Infobip's Application Programming Interface (API) any enterprise can design RCS campaigns and enhanced messaging, including high resolution photo sharing, read receipts, group chats, and live video.

"Businesses need to assure that their messaging services remain relevant, attractive and highly engaging. With the enhancement of RCS, the customer is reached with prebuilt rich messaging through Infobip's flexible API. The communication is branded, the interaction is instant, and the visual impact is enabling customers to make choices and purchase decisions in an optimal way," said Silvio Kutic, President and CEO of Infobip.

UK-based Vodafone is partnering and enabling the RCS messaging solution to its enterprise market through Infobip.

Location-focused services such as airlines, ride-sharing taxi services, city bike sharing, and logistics companies can update clients in richer, real time efficiency with branded status reports and image sharing, including everything from transportation mode, traffic status, delivery options, confirmation and arrival times.

"At Uber, we are constantly challenging ourselves. Everything from quick food delivery, to reducing congestion in cities by getting more people in fewer cars require immediate, perceptive dialogue with passengers and drivers. The visual and immediate impact that RCS messaging provides, with for example video driver confirmations and appealing lunch menu image delivery, allow Uber to explore the possibilities of taking the mobile experience for all Uber users around the world to a higher level," said Rahul Vijay, Global Strategic Sourcing from Uber.

About Infobip  

Founded over a decade ago by two young developers, Infobip grew into an international business with offices on 6 continents and proprietary, in-house developed messaging platform with the capacity to reach 6 billion mobile devices connected to over 800 telecoms networks.

Infobip innovates at the intersection of Internet and telecoms technologies, creating new ways and opportunities for businesses and their end users to interact over mobile devices. The company serves and partners with leading mobile operators, OTTs, banks, social networks, tech companies and aggregators.

Visit us at Hall 8.1 (App Planet) - Stand 8.1F49 at the Mobile World Congress.

Tina Loncaric
Public Relations Director
+385-99-4699-343
Tina.Loncaric@infobip.com

SOURCE Infobip