Just over a week ago, online cab aggregator Ola had a soft launch in Perth after announcing plans to go overseas with Australia this year, even as it faces a stiff challenge from Uber back home in India.
As part of testing its service, the ride-sharing platform is offering free rides for a start to Perth-based customers, besides gathering feedback from the patrons as well as its driver-partners on improving customer experience and services. As it eyes markets beyond India, the question is what will it take to ensure a successful foray and what are the challenges that it would need ...
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First Published: Sun, February 25 2018. 23:28 IST
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