Big data will aid in how we market content in cinema: Shah Rukh Khan at ET GBS 2018

Shah Rukh Khan took centre stage on the second day of the ongoing ET Global Business Summit (GBS) 2018. The actor talked of big data and digitisation and how the medium is shaping up to feed the imagination of an audience that has plenty of choices at hand. And more choices meant that production houses would have to step up their act. Watch now.