Doodhwala receives seed investment of USD 2.2 mn by Omnivore

Doodhwala, a micro delivery service for fresh groceries, today said it has received a seedinvestment of USD 2.2 million by Omnivore, a venture capitalist firm, for a minority stake in the company. The new financing will go towards expanding Doodhwala's service into new markets, funding talent acquisition and upgrading technology, the company said in a release. It also said Reihem Roy, Principal, Omnivore will join the board. The "hyperlocal delivery platform", Doodhwala, is a subscription-based, early-morning delivery platform for all farm fresh groceries sourced directly from local farms and dairies. The company said it offers users a wide selection of ad hoc everything from fresh dairy milk, meat, vegetables, fruits to shelf stable items delivered to their door before 7 am every day. "Our unit economics are exceptionally strong.

By lowering our delivery cost to Rs 3, Doodhwala is uniquely positioned in a market where other players are struggling. We have done a great job of maintaining a steady month-on-month growth rate while scoring an 85 per cent plus customer retention," Doodhwala Co-Founder Ebrahim Akbari said. Currently operating in Bengaluru and Pune, Doodhwala has over 4 lakh month deliveries. The new funding comes less than a year after the company raised an undisclosed amount in another Pre Series A funding from Thomas Varkey, a partner at Stonehill Capital,USA.

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