The future of fashion took centre stage at the Grand Finale of the Max Design Awards 2017-18, presented by India's largest value fashion brand Max Fashion. Held at National Institute of Fashion Technology (NIFT), New Delhi, the star-studded finale was a fitting end to the two month long hunt for the country's finest fashion design talent.
Following last 3 year's extravagant event, the 4th year of Max Design Awards Grand finale was a bigger and glamorous spectacle. The finale show was judged by an esteemed panel of jury including Fashion Designers Rina Dhaka, Ashish Soni and Rahul Mishra along with Vasanth Kumar - Executive Director, Max Fashion, Kamakshi Kaul - Vice President Design, Max Fashion and Marc Robinson - Project Head, Max Design Awards.
Max Design Awards is a prestigious platform to recognize and reward budding fashion design students. Max partnered with India's leading fashion design institutes and colleges this year to discover the country's foremost fashion design aspirants. Out of 1200 entries, 15 students were shortlisted for the grand finale where they showcased their designs.
These finalists were given a month's timeframe to create garments as per their sketches for the grand finale. Each finalist presented two looks under the theme 'Craftivism' (Pret and Couture) to an audience that included the jury and invited influencers of the fashion media.
The winners selected at the end of the evening are
Top 3 Winners - Payal Popli (Pearl Academy Delhi), Robin Roy (NIFT Patna), Tulika Ranjan (NIFT Delhi)
Best Ramp Appeal - Rajul Goldar (Pearl Academy Delhi)
Most Popular Design - Ashneet Kohli (NIFT Delhi)
Top 3 Winner receive a cash prize sum of Rs. 50,000/- each and the opportunity for a Fashion Photoshoot which will be featured in the leading fashion magazine Grazia India.
"Max Fashion's aim has always been to democratize Fashion for all. Our objective is to find fresh and creative minds into the fashion industry through this platform.
Youngsters today have extraordinary ideas and we are more than happy to give them such a wide platform to showcase their talent. Max Design Awards is an effort to recognise those who can take a spark of inspiration and brilliance and turn it into something that stands out on the ramp. I extend my heartiest congratulations to the winners of this year's edition of MDA," said Vasanth Kumar, Executive Director, Max Fashion.
"Max Design Awards is a fantastic platform to discover budding fashion talent across the country. The energy of these young designers is infectious and their ideas are phenomenal. Their designs reflect their enthusiasm and fresh perspectives. Everyone here is a winner in some way or the other. I'm really excited to see their potential unfold," said Marc Robinson, Project Head, Max Design Awards.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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