Amber Kirby has been appointed by Virgin Holidays as the new marketing and customer experience director , she will lead the 35-strong marketing team following the departure of Claire Cronin last year.Published on : Thursday, February 22, 2018
Amber Kirby has been appointed by Virgin Holidays as the new marketing and customer experience director , she will lead the 35-strong marketing team following the departure of Claire Cronin last year.
Amber Kirby has previously held senior marketing roles at P&G, including senior brand portfolio leader for Oral-B and has been hired directly from Walgreens Boots Alliance where she was global brand and marketing director.
Kirby will be reporting directly to Virgin Holidays managing director Joe Thompson.
She will be responsible for improving the overall customer journey through launching an enhanced loyalty proposition, and accelerating the evolution of an inspirational digital experience.
Her team will be tasked with enhancing for customer experience, brand and campaigns, trading and retail marketing and creative and design.
Joe Thompson, managing director of Virgin Holidays stated that Virgin Holidays is a business going from strength to strength.
They had a prolonged run of record profit and grown their share of the market, their healthy customer scores are improving.
They have a highly engaged team that is passionate about creating amazing holiday experiences. Amber Kirby is due to join the business on March 12, 2018.
Tags: Amber Kirby, Joe Thompson, Virgin Holidays