Forevermark, the diamond brand from The De Beers Group of Companies, has partnered with 19 Indian jewellers to showcase curated pieces from the Red Carpet Collection 2018 for the 90th Academy Awards. "It is an honour to be a part of this prestigious platform and showcase diamond designs from our country's finest Indian jewellers," Forevermark India President Sachin Jain said. . . ** Star India onboards 5 new advertisers for IPL * Broadcaster Star India has got five additional brands on board including Amul, Colgate, Parle Products, MakeMyTrip for the Indian Premier League (IPL) taking the total advertisers count to 16. "Advertisers interest in IPL continues to be very high and we are in advanced conversations with a number of other categories and brands which we will close over the next few days," Star Sports Executive vice-president and head of adSales Anil Jayaraj said. Star India will broadcast the IPL matches live in six languages across TV and digital. . *** Mindshare South Asia restructures agency * Media agency Mindshare today said it has elevated Amin Lakhani as Mindshare India president client leadership, who will be responsible to further strengthen client relationships and drive growth in a cross media market. Amin was heading Fulcrum, a unit of Mindshare, and the company has now appointed Premjeet Sodhi as senior vice president Mindshare Fulcrum South Asia and his new role is with effect from March. Besides, it has also promoted Anita Kotwani to senior vice president, new business from her earlier position as leader, Mindshare West. .
. . ** Global value chains key to meet growth target of $5trn econ * Global value chains will play an important role in achieving government's growth target of USD 5 trillion economy by 2025, additional director general of foreign trade Sonia Sethi said here. Speaking at the 7th global economic summit on 'Global Value Chains: Accelerating MSME Growth, Development and Sustainability' here, Sethi said, 70 per cent of the world merchandise trade consists of trade in high potential sectors such as electronics, telecom, heavy engineering, among others. Micro, small and medium enterprises have a major role to play in trade in these high potential sectors. Government is working out a strategy to upgrade ports and other logistics infrastructure in the country. Government has also taken various measures such as introduction of GST, improving ease of doing business, implementing electronics manufacturing policy, among others to promote global value chains in the country, she said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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