As a child growing up in the 1990s in a Tamil Brahmin maternal family, there was a natural affinity to religion in all walks of life.
This was also the time the fad of spiritual gurus was slowly gathering momentum, and today, where there’s a Jaggi Vasudev for Indian elite classes, there’s a Radhe Maa for families from lower income groups. The Art of Living Foundation and its “guru” Sri Sri Ravi Shankar, occupy the elite spiritual ecosystem in India, attracting English-speaking, peace-loving upper middle-income families, not to forget the deeply superstitious ...
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
First Published: Thu, February 22 2018. 23:19 IST
RECOMMENDED FOR YOU