Rolls-Royce Cullinan Teases the Best Seat in the House

As Rolls-Royce gets ready to debut its luxurious SUV, the British automaker is teasing one of its unique features.

Promising to deliver “what will undoubtedly be the best seat in the house,” the Cullinan will have two rear-facing leather chairs and a cocktail table that emerge from within the rear compartment with a push of a button. It’s called the Rolls-Royce Viewing Suite and is designed to be a luxuriously comfortable viewing platform so passengers can take in the world’s most breathtaking views, watch a sporting event, or their own kids from their vehicle.

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The automaker says it’s a first for both the automotive and luxury industries, and the idea came “from a deep understanding of the lifestyles and expectations of the most demanding clients in the world – Rolls-Royce customers.”

Rolls-Royce is promising the Cullinan will be more than an SUV, crossover, or off-roader. It will be effortless, everywhere, delivering effortless luxury everywhere its owners chooses to venture, it said.

The Rolls-Royce Cullinan is expected to make its debut soon, so expect full details in the coming weeks.

“From the day we conceived of Cullinan we were focussed on offering a truly authentic and luxurious Rolls-Royce experience to our customers through fascinating surprise and delight features,” comments Torsten Müller-Ötvös, CEO of Rolls-Royce. “The beauty of Cullinan’s Viewing Suite, the manner in which it deploys so effortlessly, the attention to detail, the finest leathers that match the interior of the customer’s Cullinan, and how it all comes together to bring beautiful furniture to the most remote places, all bear testimony to the unequalled Bespoke competence of the designers and craftspeople at the Home of Rolls-Royce. It is a beautiful piece of furniture. Indeed, it is the best seat in the house.”

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