As a heritage brand, Redington is stepping into its 25th year from inception and the new branding builds on Redington’s well-established reputation in the industry. Established in Chennai in the year 1993, Redington has its operations across India, S Asia, Middle East, Turkey and Africa. With a strong network of 37,500 partners, Redington distributes over 200 brands across 24 markets and has leadership position in most markets and brands. 

Redington’s MD Raj Shankar, said, “This is not a mere change of brand identity but a coming of age for Redington, a transformation that the company is engineering to take it to the next level.” 

It is creating enormous value to the brands and partners that it handles and transforming from end-to- end supply chain management to a slew of services like marketing, data driven intelligence, solutions and consultancy, he said. Some of Redington’s brand and vendor relationships have been existent for decades.